As part of our normal HTML templating work, we often get asked to produce email templates for mailshots etc.

This is a somewhat different discipline to modern web templates, as no Javascript can be used, and to get everything to display nicely on older mail clients can be challenging (Outlook 2003 is a particular pain, but so many companies still use it that emails have to be designed to work with it).

As part of our standard service we take your Photoshop file and convert it using CSS and markup that will degrade gracefully in older clients.  We then test using a variety of popular mail clients and take screenshots for your review.


Example of our mailshot internal QA process

Written by Celerity Design, on March 15, 2011




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